{"id":16230,"date":"2023-06-07T16:54:35","date_gmt":"2023-06-07T14:54:35","guid":{"rendered":"https:\/\/2025.mining-report.de\/english\/?p=16230"},"modified":"2023-06-07T16:55:32","modified_gmt":"2023-06-07T14:55:32","slug":"group-of-companies-strengthens-digital-communication","status":"publish","type":"post","link":"https:\/\/mining-report.de\/english\/blog\/group-of-companies-strengthens-digital-communication\/","title":{"rendered":"Group of companies strengthens digital communication"},"content":{"rendered":"

Magazine format: \u2018The Road\u2019 and \u2018The Rock\u2019 are becoming more individualised, faster, and more sustainable<\/strong><\/p>\n

Sustainability is a key part of the Wirtgen Group\u2019s foundational aims and is firmly embedded in all corporate processes. Innovative and sustainable solutions drive digitalisation not only in the road construction sector, but also in the evolution of the company\u2019s own media communication. In \u2018The Road\u2019 and \u2018The Rock\u2019, the corporate group doesn\u2019t just report on exciting machine operations of their construction equipment; they also provide a closer look at the world of the Wirtgen Group.<\/p>\n

The rapid development of communication media has changed user behaviour and the associated requirements. As part of its sustainability strategy, which has an impact on all areas of the Wirtgen Group, the company is also focusing on the digital transformation of its print media. All issues of the paperless magazines are now available 24\/7 on the website to interested readers.<\/p>\n

Successful print media given a modern makeover<\/strong><\/p>\n

In the past, FORUM and RoadNews covered the rapid development and transformation of the company. With FORUM, the magazine for customers, employees, and friends, readers were able to take a regular look behind the scenes and learn all the things they always wanted to know about the Wirtgen Group. The user magazine RoadNews was aimed at road construction professionals and fans, with a focus on spectacular job site reports, new machines, technical articles, interviews with users, and tips for routine operations. Both magazines have also undergone constant change themselves, a process which has led to their new digital format.<\/p>\n

Preparing digital content to suit the target group<\/strong><\/p>\n

The Wirtgen Group is now bundling all of these topics into two digital magazines. This lets them work with a faster turnaround time, catering more quickly to individual information needs. \u2018The Road\u2019 is now dedicated to road construction and rehabilitation, with the solutions and technologies of Wirtgen, V\u00f6gele, Hamm, and Benninghoven.<\/p>\n

With \u2018The Rock\u2019, the company is now providing professionals in materials processing and extraction with their own dedicated magazine for the very first time. This was prompted by the readers\u2019 wish for more reports on the relevant fields of application and on the solutions offered by Kleemann and Wirtgen.<\/p>\n

Two Magazines \u2013 One Platform<\/strong><\/p>\n

\u2018The Road\u2019 and \u2018The Rock\u2019 are available on the company website at: THEROAD.wirtgen-group.com<\/a> and THEROCK.wirtgen-group.com<\/a>.<\/p>\n

Further information:
\nWIRTGEN GmbH
\nwww.wirtgen.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Magazine format: \u2018The Road\u2019 and \u2018The Rock\u2019 are becoming more individualised, faster, and more sustainable Sustainability is a key part of the Wirtgen Group\u2019s foundational aims and is firmly embedded …<\/p>\n","protected":false},"author":25,"featured_media":16229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[938],"tags":[857,185,836],"class_list":["post-16230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news-03_2023","tag-kleemann","tag-wirtgen-gmbh","tag-wirtgen-group"],"yoast_head":"\nGroup of companies strengthens digital communication - MINING REPORT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mining-report.de\/english\/blog\/group-of-companies-strengthens-digital-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Group of companies strengthens digital communication - MINING REPORT\" \/>\n<meta property=\"og:description\" content=\"Magazine format: \u2018The Road\u2019 and \u2018The Rock\u2019 are becoming more individualised, faster, and more sustainable Sustainability is a key part of the Wirtgen Group\u2019s foundational aims and is firmly embedded …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mining-report.de\/english\/blog\/group-of-companies-strengthens-digital-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"MINING REPORT\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-07T14:54:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-07T14:55:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mining-report.de\/english\/wp-content\/uploads\/sites\/3\/2023\/06\/FN_wirtgen_the_rock_the_road_keyvisual.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"TechArticle\",\"@id\":\"https:\\\/\\\/mining-report.de\\\/english\\\/blog\\\/group-of-companies-strengthens-digital-communication\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mining-report.de\\\/english\\\/blog\\\/group-of-companies-strengthens-digital-communication\\\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\\\/\\\/mining-report.de\\\/english\\\/#\\\/schema\\\/person\\\/50dbf1509042c13292b2b695bfa519a0\"},\"headline\":\"Group of companies strengthens digital communication\",\"datePublished\":\"2023-06-07T14:54:35+00:00\",\"dateModified\":\"2023-06-07T14:55:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mining-report.de\\\/english\\\/blog\\\/group-of-companies-strengthens-digital-communication\\\/\"},\"wordCount\":404,\"publisher\":{\"@id\":\"https:\\\/\\\/mining-report.de\\\/english\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mining-report.de\\\/english\\\/blog\\\/group-of-companies-strengthens-digital-communication\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mining-report.de\\\/english\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/06\\\/FN_wirtgen_the_rock_the_road_keyvisual.jpg\",\"keywords\":[\"Kleemann\",\"Wirtgen GmbH\",\"Wirtgen Group\"],\"articleSection\":[\"Industry News 03_2023\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mining-report.de\\\/english\\\/blog\\\/group-of-companies-strengthens-digital-communication\\\/\",\"url\":\"https:\\\/\\\/mining-report.de\\\/english\\\/blog\\\/group-of-companies-strengthens-digital-communication\\\/\",\"name\":\"Group of companies strengthens digital communication - MINING REPORT\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mining-report.de\\\/english\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mining-report.de\\\/english\\\/blog\\\/group-of-companies-strengthens-digital-communication\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mining-report.de\\\/english\\\/blog\\\/group-of-companies-strengthens-digital-communication\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mining-report.de\\\/english\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/06\\\/FN_wirtgen_the_rock_the_road_keyvisual.jpg\",\"datePublished\":\"2023-06-07T14:54:35+00:00\",\"dateModified\":\"2023-06-07T14:55:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mining-report.de\\\/english\\\/blog\\\/group-of-companies-strengthens-digital-communication\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mining-report.de\\\/english\\\/blog\\\/group-of-companies-strengthens-digital-communication\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mining-report.de\\\/english\\\/blog\\\/group-of-companies-strengthens-digital-communication\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mining-report.de\\\/english\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/06\\\/FN_wirtgen_the_rock_the_road_keyvisual.jpg\",\"contentUrl\":\"https:\\\/\\\/mining-report.de\\\/english\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/06\\\/FN_wirtgen_the_rock_the_road_keyvisual.jpg\",\"width\":620,\"height\":330,\"caption\":\"The Rock is the digital magazine with exciting information on materials processing and extraction. The Road offers comprehensive information on road construction and rehabilitation. Source: Wirtgen\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mining-report.de\\\/english\\\/blog\\\/group-of-companies-strengthens-digital-communication\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mining-report.de\\\/english\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Group of companies strengthens digital communication\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mining-report.de\\\/english\\\/#website\",\"url\":\"https:\\\/\\\/mining-report.de\\\/english\\\/\",\"name\":\"MINING REPORT\",\"description\":\"english Edition\",\"publisher\":{\"@id\":\"https:\\\/\\\/mining-report.de\\\/english\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mining-report.de\\\/english\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mining-report.de\\\/english\\\/#organization\",\"name\":\"Mining Report\",\"url\":\"https:\\\/\\\/mining-report.de\\\/english\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mining-report.de\\\/english\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mining-report.de\\\/english\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2015\\\/05\\\/logo-mning-report.jpg\",\"contentUrl\":\"https:\\\/\\\/mining-report.de\\\/english\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2015\\\/05\\\/logo-mning-report.jpg\",\"width\":830,\"height\":198,\"caption\":\"Mining Report\"},\"image\":{\"@id\":\"https:\\\/\\\/mining-report.de\\\/english\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mining-report.de\\\/english\\\/#\\\/schema\\\/person\\\/50dbf1509042c13292b2b695bfa519a0\",\"name\":\"Redaktion\",\"url\":\"https:\\\/\\\/mining-report.de\\\/english\\\/blog\\\/author\\\/herrwolfgang\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Group of companies strengthens digital communication - MINING REPORT","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mining-report.de\/english\/blog\/group-of-companies-strengthens-digital-communication\/","og_locale":"en_US","og_type":"article","og_title":"Group of companies strengthens digital communication - MINING REPORT","og_description":"Magazine format: \u2018The Road\u2019 and \u2018The Rock\u2019 are becoming more individualised, faster, and more sustainable Sustainability is a key part of the Wirtgen Group\u2019s foundational aims and is firmly embedded …","og_url":"https:\/\/mining-report.de\/english\/blog\/group-of-companies-strengthens-digital-communication\/","og_site_name":"MINING REPORT","article_published_time":"2023-06-07T14:54:35+00:00","article_modified_time":"2023-06-07T14:55:32+00:00","og_image":[{"width":620,"height":330,"url":"https:\/\/mining-report.de\/english\/wp-content\/uploads\/sites\/3\/2023\/06\/FN_wirtgen_the_rock_the_road_keyvisual.jpg","type":"image\/jpeg"}],"author":"Redaktion","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redaktion","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"TechArticle","@id":"https:\/\/mining-report.de\/english\/blog\/group-of-companies-strengthens-digital-communication\/#article","isPartOf":{"@id":"https:\/\/mining-report.de\/english\/blog\/group-of-companies-strengthens-digital-communication\/"},"author":{"name":"Redaktion","@id":"https:\/\/mining-report.de\/english\/#\/schema\/person\/50dbf1509042c13292b2b695bfa519a0"},"headline":"Group of companies strengthens digital communication","datePublished":"2023-06-07T14:54:35+00:00","dateModified":"2023-06-07T14:55:32+00:00","mainEntityOfPage":{"@id":"https:\/\/mining-report.de\/english\/blog\/group-of-companies-strengthens-digital-communication\/"},"wordCount":404,"publisher":{"@id":"https:\/\/mining-report.de\/english\/#organization"},"image":{"@id":"https:\/\/mining-report.de\/english\/blog\/group-of-companies-strengthens-digital-communication\/#primaryimage"},"thumbnailUrl":"https:\/\/mining-report.de\/english\/wp-content\/uploads\/sites\/3\/2023\/06\/FN_wirtgen_the_rock_the_road_keyvisual.jpg","keywords":["Kleemann","Wirtgen GmbH","Wirtgen Group"],"articleSection":["Industry News 03_2023"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mining-report.de\/english\/blog\/group-of-companies-strengthens-digital-communication\/","url":"https:\/\/mining-report.de\/english\/blog\/group-of-companies-strengthens-digital-communication\/","name":"Group of companies strengthens digital communication - MINING REPORT","isPartOf":{"@id":"https:\/\/mining-report.de\/english\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mining-report.de\/english\/blog\/group-of-companies-strengthens-digital-communication\/#primaryimage"},"image":{"@id":"https:\/\/mining-report.de\/english\/blog\/group-of-companies-strengthens-digital-communication\/#primaryimage"},"thumbnailUrl":"https:\/\/mining-report.de\/english\/wp-content\/uploads\/sites\/3\/2023\/06\/FN_wirtgen_the_rock_the_road_keyvisual.jpg","datePublished":"2023-06-07T14:54:35+00:00","dateModified":"2023-06-07T14:55:32+00:00","breadcrumb":{"@id":"https:\/\/mining-report.de\/english\/blog\/group-of-companies-strengthens-digital-communication\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mining-report.de\/english\/blog\/group-of-companies-strengthens-digital-communication\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mining-report.de\/english\/blog\/group-of-companies-strengthens-digital-communication\/#primaryimage","url":"https:\/\/mining-report.de\/english\/wp-content\/uploads\/sites\/3\/2023\/06\/FN_wirtgen_the_rock_the_road_keyvisual.jpg","contentUrl":"https:\/\/mining-report.de\/english\/wp-content\/uploads\/sites\/3\/2023\/06\/FN_wirtgen_the_rock_the_road_keyvisual.jpg","width":620,"height":330,"caption":"The Rock is the digital magazine with exciting information on materials processing and extraction. The Road offers comprehensive information on road construction and rehabilitation. Source: Wirtgen"},{"@type":"BreadcrumbList","@id":"https:\/\/mining-report.de\/english\/blog\/group-of-companies-strengthens-digital-communication\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mining-report.de\/english\/"},{"@type":"ListItem","position":2,"name":"Group of companies strengthens digital communication"}]},{"@type":"WebSite","@id":"https:\/\/mining-report.de\/english\/#website","url":"https:\/\/mining-report.de\/english\/","name":"MINING REPORT","description":"english Edition","publisher":{"@id":"https:\/\/mining-report.de\/english\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mining-report.de\/english\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mining-report.de\/english\/#organization","name":"Mining Report","url":"https:\/\/mining-report.de\/english\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mining-report.de\/english\/#\/schema\/logo\/image\/","url":"https:\/\/mining-report.de\/english\/wp-content\/uploads\/sites\/3\/2015\/05\/logo-mning-report.jpg","contentUrl":"https:\/\/mining-report.de\/english\/wp-content\/uploads\/sites\/3\/2015\/05\/logo-mning-report.jpg","width":830,"height":198,"caption":"Mining Report"},"image":{"@id":"https:\/\/mining-report.de\/english\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mining-report.de\/english\/#\/schema\/person\/50dbf1509042c13292b2b695bfa519a0","name":"Redaktion","url":"https:\/\/mining-report.de\/english\/blog\/author\/herrwolfgang\/"}]}},"_links":{"self":[{"href":"https:\/\/mining-report.de\/english\/wp-json\/wp\/v2\/posts\/16230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mining-report.de\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mining-report.de\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mining-report.de\/english\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/mining-report.de\/english\/wp-json\/wp\/v2\/comments?post=16230"}],"version-history":[{"count":1,"href":"https:\/\/mining-report.de\/english\/wp-json\/wp\/v2\/posts\/16230\/revisions"}],"predecessor-version":[{"id":16231,"href":"https:\/\/mining-report.de\/english\/wp-json\/wp\/v2\/posts\/16230\/revisions\/16231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mining-report.de\/english\/wp-json\/wp\/v2\/media\/16229"}],"wp:attachment":[{"href":"https:\/\/mining-report.de\/english\/wp-json\/wp\/v2\/media?parent=16230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mining-report.de\/english\/wp-json\/wp\/v2\/categories?post=16230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mining-report.de\/english\/wp-json\/wp\/v2\/tags?post=16230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}