{"id":16963,"date":"2023-11-14T17:43:49","date_gmt":"2023-11-14T16:43:49","guid":{"rendered":"https:\/\/2025.mining-report.de\/english\/?p=16963"},"modified":"2023-11-14T17:45:50","modified_gmt":"2023-11-14T16:45:50","slug":"a-new-identity-for-atlas-copco-group","status":"publish","type":"post","link":"https:\/\/mining-report.de\/english\/blog\/a-new-identity-for-atlas-copco-group\/","title":{"rendered":"A new identity for Atlas Copco Group"},"content":{"rendered":"

On 13th November 2023 Atlas Copco Group launched a new identity, including a new Group logo, a new visual identity, and a new Group message: Technology that transforms the future. <\/strong><\/p>\n

The current blue and white Atlas Copco brand and logo will continue to be used on products and services, in the same way as other brands in the Group use their respective logos. This includes around 50 brands such as Edwards, Isra, Leybold, LEWA and Chicago Pneumatic, which all have their distinct identity and unique value proposition.<\/p>\n

\u201cWe have many strong brands driving the success of our business, and decentralization remains an important part of our strategy,\u201d said Mats Rahmstr\u00f6m, President and CEO of the Atlas Copco Group (Figure 1). \u201cGoing forward, the new Atlas Copco Group brand becomes the umbrella for all brands in the Group, including Atlas Copco. This will enable our brands to maintain their individuality, while we at the same time can increase the focus on the power of being part of something bigger.\u201d<\/p>\n

The new Group message: \u201cTechnology that transforms the future,\u201d is there to reflect the Group\u2019s contribution to society at large.<\/p>\n

\u201cOur customers are often at the forefront of transforming their industries and driving development forward, and we support them by increasing their productivity, safety, quality, and energy efficiency,\u201d said Mats Rahmstr\u00f6m. \u201cIt is our technology and people who make the difference in the Atlas Copco Group.\u201d<\/p>\n

Read more here: https:\/\/www.atlascopcogroup.com\/en\/about-us\/atlas-copco-group-identity<\/em><\/a><\/p>\n

Further information:
\nAtlas Copco Group
\nwww.atlascopcogroup.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

On 13th November 2023 Atlas Copco Group launched a new identity, including a new Group logo, a new visual identity, and a new Group message: Technology that transforms the future. …<\/p>\n","protected":false},"author":25,"featured_media":16962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[955],"tags":[960],"class_list":["post-16963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news-05_2023","tag-atlas-copco-group"],"yoast_head":"\nA new identity for Atlas Copco Group - MINING REPORT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mining-report.de\/english\/blog\/a-new-identity-for-atlas-copco-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A new identity for Atlas Copco Group - 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