Two major manufacturers of construction machinery and equipment are now cooperating on the world market: GHH Fahrzeuge GmbH from Gelsenkirchen/Germany, and MacLean from Ontario/Canada, announced their cooperation at a plant inauguration in Mexico in February 2020 (Figure 1).
MacLean intends to use the new production facility in Queretaro to reach customers in Latin America in particular, and to increasingly serve North America, Eastern Europe and Central Asia. The integration of GHH’s product lines means that the company can now offer a complete range of products. The partnership is also a clever move for the Germans, as it gives them access to new sales markets, especially in the USA, Canada and Mexico. In return, GHH is supplementing its own range and introducing Mac-Lean in countries such as Russia, -Kazakhstan, Uzbekistan and India.
“The combination of the product ranges is a milestone for both companies. More and more customers want manageable supply chains to reduce costs. This is not only about the main product, but also about logistics, maintenance and safety”, says Managing Director Kevin MacLean. He appreciates the quality of GHH’s machines, know-how and level of innovation. GHH Managing Director Jan Petzold underlines the increasing importance of the supplier position in the target group. “Being able to offer everything from a single source is a key factor and more relevant to success than ever”.
His company is well positioned. In fact, GHH has significantly strengthened its position in the market, not least through extensive cooperations. These complement the company’s own core range of loaders, dump trucks, mixers and scaler vehicles. Meanwhile, GHH offers much more, as the holding company (Schmidt Kranz Group) includes other specialists such as Mine Master and Hazemag. MacLean fits in well as a new partner. The Canadians have been building high-quality machinery for predominantly complementary applications for decades, and also serve a broad clientele.